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Inn at Lost Creek
Boutique slopeside hospitality embedded directly in the guest journey.
Featured Resort Project | Telluride, Colorado
Telluride Ski & Golf Resort
An iconic mountain platform shaped by scarcity, four-season visitation, and long-term stewardship across hospitality, recreation, and guest experience in one of the Rockies’ most distinctive resort markets.
Asset Profile
Hospitality, Recreation, and Dining
Market
Telluride, Colorado
Positioning
Iconic Four-Season Resort Destination
Destination Thesis
Scarcity, quality, and authenticity compound value.
Telluride occupies a rare position within the mountain resort landscape. Its dramatic setting, limited development envelope, and globally recognized guest experience create a level of differentiation that is difficult to replicate. That scarcity underpins both the destination’s resilience and its long-term strategic importance.
For Chase Merritt, the opportunity is not simply tied to one asset class. It is tied to a broader ecosystem: hospitality, recreation, and placemaking that reinforce one another and deepen the market’s staying power across cycles.
Platform Highlights
A collection of experiences that define the broader resort platform.
The Telluride platform spans lodging, golf, mountain dining, and guest-facing recreation. Together, these destinations help shape a complete resort experience rather than a single isolated property story.
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Telluride Golf Course
A summer anchor that expands visitation beyond the winter season.
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Allred’s
Destination dining with an elevated mountain setting and iconic views.
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The Peaks Hotel
A hospitality hub that extends the platform’s resort-scale presence.
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Gorrono Ranch
On-mountain gathering space that supports the social side of the ski experience.
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Tomboy Tavern
Village dining and après energy woven into the destination rhythm.
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Big Billy’s
Casual mountain food and beverage that broadens the guest offering.
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Bon Vivant
High-alpine dining that reinforces Telluride’s premium guest identity.
Stewardship
Long-horizon leadership with a hands-on understanding of the market.
Regional fluency is not abstract. The Telluride Ski & Golf Resort reflects the kind of long-horizon operating knowledge, guest-facing complexity, and stewardship discipline that matter in a market like this. Chad Horning acquired this project while working with his father in 2003.
For TLF, that matters because the investment case is tied to real execution in real destination assets, not just an attractive market backdrop.
Why It Matters
In a supply-constrained resort market, thoughtful stewardship is itself a competitive advantage.
Four-Season Demand
A destination platform built for year-round relevance.
Telluride’s strength is not limited to peak winter demand. Golf, festivals, mountain biking, hiking, and a broader summer guest mix extend the operating story well beyond ski season and support a more durable destination profile.
Winter
Legendary terrain, snow conditions, and on-mountain guest experience define the destination’s global reputation.
Summer
Golf, biking, events, and alpine recreation expand the resort’s appeal across a different but equally compelling demand profile.
Shoulder Seasons
Spring and fall reinforce place-making with quieter, more local-feeling experiences that keep the destination active beyond the headline months.
Chase Merritt Lens
A flagship example of local fluency paired with institutional discipline.
Telluride Ski & Golf Resort captures the broader Chase Merritt approach: invest where place matters, operate with conviction, and build value through differentiated local expertise. It is a resort story, but it is also a platform story about knowing how to steward complex destinations over time.
That combination of market intimacy, operating attention, and long-view positioning is what makes the asset meaningful within the broader portfolio.